Announcing Pragmatic Enterprise 2.0

Low Risk Implementation of Social Collaboration and Social Media from Hinchcliffe & Company, Asuret, and Socialtext

In 2010, enterprise social computing will change forever

Hinchcliffe & Company, Asuret, and Socialtext have joined together to create a groundbreaking and strategic new approach to help organizations with their social computing initiatives. The new service, known as Pragmatic Enterprise 2.0, is intended to achieve a new level of maturity in the industry. It is carefully crafted to provide businesses with the easiest, lowest-risk "on ramp" to social computing.

Start Small, Go Big. Pragmatic Enterprise 2.0 is an integrated combination of strategy, implementation, and full-lifecycle support that reflects the practical realities of the enterprise world. These include common concerns about ROI, value generation, risk, control, and trust. Pragmatic Enterprise 2.0 is also not a rigid, one-size-fits-all template. The service is based on adaptive, lean methods that identify and meet the unique requirements of each organization to create the highest value outcomes possible with social media.

The bottom line: Wherever you happen to be on the path to social computing, we can help.

Adaptive Methods + Risk Navigation + Best-of-Breed Platform = Success

Implementing social media at the enterprise level can be a political, bureaucratic, and technical struggle. But it doesn't have to be. Though the tools themselves are easy to acquire, creating the right environment for demonstrable success is more challenging. Hinchcliffe & Company, a global thought leader in social collaboration and Web 2.0, has created a simple, easy-to-use service that provides access to the full range of benefits of social computing while proactively reducing the downside. By integrating our process with two industry leading partners, we have succeeded in creating an advanced yet lightweight method known as Pragmatic Enterprise 2.0. It is suitable for social computing efforts large and small.

Enterprise Social Computing by Experts in the Enterprise


"This service is needed and I can't think of a better group of people to bring it to market."
- Paul Greenberg, Author of CRM at the Speed of Light
Those who want to succeed with enterprise social computing need to understand the nature of the modern enterprise and how it acquires, situates, and absorbs IT solutions. Pragmatic Enterprise 2.0 is unique in the regard that it is deeply imbued with a practical understanding of the unique world of the enterprise while also reflecting our extensive and widely recognized expertise in social computing. Successfully navigating the constraints and challenges of corporate and public sector organizations is our specialty and ensuring stakeholders have the right information to drive high quality results is our goal. Our commitment is to successfully bring together decades of enterprise experience with the latest social computing savvy.

To accomplish this, Hinchcliffe & Company has incorporated a world-class project intelligence and risk navigation approach from Asuret along with cutting-edge social tools from Socialtext. The result is like nothing that has come before: An effective model that paves the way for success with social tools in large companies that delivers on important upsides like productivity improvements, information discovery, and innovation while managing to key concerns including schedule, costs, security, and positive ROI using powerful new techniques.

The Elements of Pragmatic Enterprise 2.0

An Effective Approach. We have crafted a comprehensive yet lightweight method that contains the essential activities and best practices for implementing social business models successfully in your organization, while addressing actual business problems. View the approach at a high-level here. Don't reinvent the wheel, use the lessons learned from an entire industry.

Risk Navigation. Asuret's strategic project intelligence, based on hard metrics and delivered on a regular basis, allows us to identify many issues before they even occur. Sleep well at night knowing that your enterprise social media effort is under control and heading in the right direction.

World-Class Platform. There are social tools and then their are enterprise-class social tools. The leading Enterprise 2.0 tool maker Socialtext has teamed up with us to fit its tools elegantly within our approach. Already have tools? We can work with those too.

Contact us today for a private executive briefing.